For small business owners, email ranks as the top software tool (47%) for running their business, followed by financial management software (29%), according to a Staples’ (U.S.) study of 510 small business owners.
The survey also shows that this is a crucial season for small businesses, with 62% looking forward to fall as the start of the holiday. Overall, about a third (31%) plan to invest in online marketing this fall.
Additional facts revealed in the Staples Small Business Owners Survey include:
- Drive profits: Small business owners want to improve business by increasing promotional marketing (26%), developing social media (21%) and managing inventory better (14%).
- Technology focus: 71% of small business owners say the computer is the most crucial piece of office equipment.
- Everyday focus: 63% of small business owners don’t have a five-year plan.
- Buying decisions: 96% of small business owners are involved in purchasing products for their business.
- Omnichannel shoppers: More than half (53%) of small business owners use the convenience of shopping both channels, with 82% shopping in store and 66% shopping online.
- More efficient: Small business owners plan to “get smart” increase efficiency this fall by focusing on marketing and advertising (28%), cash flow management (26%) and social media use (26%).
- Fall clean-up: 56% of small business owners actually plan a fall clean-up.
The online poll was conducted by Harris Poll during late summer 2014.