Tag: marketing


Sales and Marketing Coordinator Since 1795, Dixon Ticonderoga has been an industry leading manufacturer of writing instruments, art supplies, and other tools used for self-expression. Today we lead the market with our innovation and creativity. Our high-quality products inspire teachers, children, parents, artists, and craftsman alike. Famous for our Ticonderoga yellow ... Read More


Grand & Toy has launched “Capture Your Creative,” a contest encouraging Canadians to come up with creative ways to use office products for a $5,000 grand prize. Contestants are encouraged to think of new and creative ways to use every day office products; for example, fashionable jewellery made from Post-It Notes ... Read More


By Thomas Schinkel Migrating from a sales-centric to market-centric business model is a real challenge for most organizations in the business productivity industry. It is not a challenge of technology; and it is not a challenge of finance or capital. It is a cultural challengethat goes to the root ... Read More


By Evan Wood If you have had any exposure whatsoever to marketing and business strategy in the last few years, you are likely familiar with (if not entirely clear on) the term ‘customer engagement’. Fueled by the proliferation of digital technology and ... Read More