A new brand campaign from Staples Canada made its debut as part of the company’s annual back-to-school marketing efforts. Launched in the United States earlier this year, the company said the slogan It’s Pro Time celebrates a commitment to excellence and everyday professionals, students, teachers and parents.
The new advertising campaign rolled out across the country during Staples busiest time year, through media buys that included TV, radio, digital, print and flyers, as well as online at the Staples Back-to-School Centre, email campaigns and a pop-up Pro Lounge in Toronto.
Mary Sagat, president of Staples Canada, said at the time of the launch, “The creative and tagline are spot on. It’s Pro Time resonates with our customer base, from parents and teachers to small business owners and entrepreneurs. It’s Pro Time champions and supports every effort to succeed like a pro and our busy back-to-school season is the perfect time for us to launch the slogan here in Canada.”