COPA has another must-attend event approaching on September 20, 2017. RetailNet Group (RNG) will be addressing three critical topics to help businesses understand the key drivers of change and the strategic initiatives brands and resellers will need in order to succeed.
1. Ecommerce and Digital Ecosystem Management
It is imperative to understand the elements and revenue streams of the marketplace business models and how they differ from traditional store based operations. We will cover the key characteristics of a digital marketplace, detail how players like Amazon and Alibaba are and will continue to change the game and outline how brands can win in this new environment.
2. Demand Generation – Engagement and Retention
RNG will detail the critical types of digital intermediaries that are reshaping the path to purchase and the impact of these platforms on demand generation in the future. We will highlight implications to and opportunities for suppliers and retailers and discuss the critical levers for engaging and retaining shoppers.
3. Supply Chain & Seamless Fulfillment
For many retailers and suppliers, the supply chain changes required to win in the future will also require organizational mindset shifts and alignment, as new supply chain business models, technologies and processes will require companies to move away from longstanding, optimized supply chains to new agile, on-demand, real time logistics and fulfillment networks.
Critical Strategies for Winning in E-commerce and Real Time Retail
Wednesday, September 20, 2017 | 1:00 p.m. – 3:00 p.m.
CHSI 5110 Creekbank Rd, Mississauga, ON L4W 0A1 Directions
$99.99 + HST per person
*Coffee, tea and light snacks to be served
Get complete details and access the registration form here.