COPA Learning Conference for Business Leaders
It’s back, baby!
COVID-19 has been running rampant as we enter the dreaded second wave, but, it won’t stop us: Making Waves is back for a “second wave” of its own! Last year proved to be an incredible learning and networking opportunity for participants and we will deliver again (minus the networking).
Who Should Participate
Once again, this conference will equip workers and leaders to overcome some of the biggest challenges they’re facing by providing the best information available from qualified experts. Key decision-makers, supervisors, managers, directors, and developing leaders at the executive level, in marketing, sales, finance, and human resources should all participate.
All presentations will be hosted via Zoom. Participants will receive the dial-in coordinates after registering.
Schedule & Registration
We’ve got an easy to follow schedule: every Tuesday and Thursday at 11:00 a.m. or 1:00 p.m. EST during the month of November, we’ll have an expert speaker addressing a specific topic. Most speaking times include Q&A.
Access all speakers for $275 + HST per person by choosing the Full Conference Pass in the keynote registration link (Cybersecurity) below or register for only the speakers you want to see.
Speakers and Registration
Tue., Nov. 3, 2020
11:00 a.m. – 12:00 p.m.
$75 + HST
With more than 20 years’ experience in the cybersecurity industry, Danny Pehar has become one of the industry’s foremost experts, providing awareness to Fortune 500 companies, working with the FBI cyber taskforce and providing cybersecurity content through Forbes magazine and Global Television.
In this keynote address, Danny will teach you how to protect yourself, your colleagues and your family from the threats and vulnerabilities brought on by cybercrime. You will laugh, learn and be empowered to know you can make a difference.
With more than 20 years experience in the cybersecurity industry, Danny Pehar has become one of its foremost experts.
As a member of the Forbes Technology Council, Danny is also a monthly cybersecurity content contributor to the renowned business magazine. His media portfolio also includes regular television appearances that have built him an engaged broadcast audience and social media following.
As the architect of the Cybercrime Equation, Danny works closely with the Toronto Police Cyber task force as well as the FBI cyber task force. He also sits on the board of directors of InfoSecTO.
As a bestselling author and professional keynote speaker, Danny uses his own Executive Security Storytelling formula to successfully educate organizations on the ever-relevant world of cybersecurity. He has spoken to audiences and industries throughout North America and Europe.
Whether providing cybersecurity awareness training to CEOs of Fortune 500 companies, new employees or even elementary school students, Danny draws on his experience as a comedian and motivational speaker. Combining this background with his extensive cybersecurity knowledge and obsession, Danny promises to entertain, empower and educate for a truly awesome experience!
Tue., Nov. 3, 2020
1:00 p.m. – 2:00 p.m.
$75 + HST
A year ago, words like ‘COVID-19’ and ‘’K’-shaped recovery’ had not entered the popular lexicon and almost nobody would have predicted the dislocation most national economies have already experienced in 2020. Whatever emerges for business and the economy after the pandemic, it is likely to be quite different than that which prevailed before. What challenges and opportunities will exist for Canadian business in a post-pandemic world?
Examples of the issues we will explore:
- When will economic growth resume and which sectors will likely be winners and which sectors may lose?
- How will unprecedented government borrowing be managed and repaid? What impact will this have on the wider economy?
- Value chains now need to consider issues of resilience and reliability. What can Canadian companies do to insulate themselves?
- New risk factors for business are making themselves felt. What are these and how can they be mitigated?
- COVID-19 has accelerated changes in popular culture, business operations and consumer behaviour. How should Canadian business respond for greatest advantage?
Join this session to help understand where your business is and possibly where you should be taking it.
As the Managing Director of the Centre for Global Enterprise based at the Schulich School of Business, Douglas Kennedy’s remit is enabling Canadian businesses to reach their full potential through engagement with international markets. He is a frequent speaker and commentator on issues in international business, economic policy, business growth and strategy.
He has over a decade of experience in advising entrepreneurs and SMEs on new venture formation, scaling up strategies, business planning and international market strategy. Prior to this he had an extensive career in investment banking with Morgan Stanley and Credit Suisse amongst others. Based in Tokyo and Hong Kong, this included over 15 years leading business units covering markets across the Far East, Europe, and the U.S.
In addition to an MBA and Diploma in Advanced Management from the Schulich School of Business, Douglas was a ‘Special Research Scholar’ of the Japanese Government at Keio University in Tokyo, doing early research into the use of supply chains as a competitive advantage by the Japanese auto parts industry.
Previous experiences include election as a governor of the University of Toronto, a director of the Canadian Chamber of Commerce in Japan, participating as a member of the Asian (ex. Japan) committee of the International Swap Dealers’ Association, and acting as a director of O’Connor House, a charity based in Toronto.
Thu., Nov. 5, 2020
11:00 a.m. – 11:45 a.m.
$50 + HST
Matthew Stibbe is a CEO, entrepreneur, marketer, writer, pilot, wine enthusiast and geek. But not necessarily in that order.
Matthew has been working remotely since 2000 and his businesses, Turbine and Articulate Marketing, are both remote working organizations with nearly 20 staff working across the UK and Europe. He will be sharing what he’s learned and some resources and tips for managers and bosses who are doing it for the first time.
Matthew studied history at Pembroke College, Oxford before starting Intelligent Games, a computer games company. He sold it ten years later, in 2000, and started writing for magazines including Wired, Popular Science and Director. The writing bug led him to Articulate Marketing, where he’s currently CEO. Matthew started flying in 1999 and has an EASA private pilot licence and an FAA commercial licence with about 800 hours in his logbook. He earned his WSET Wine and Spirits Diploma in 2019 and, in his spare time (yes, he has some), he blogs about wine, aviation and management. On a molecular level, he says he’s mostly red wine and pizza.
Tue., Nov. 10, 2020
11:00 a.m. – 12:00 p.m.
$50 + HST
Nadia Milani is a career marketer who helps businesses connect with their customers through meaningful digital experiences. Currently, she is at TeraGo – helping foster digital innovation and growth while keeping a laser sharp focus on customer experience.
76% of marketers using automation in 2019 saw positive ROI in just one year. Nadia wants to teach you about marketing automation and show you how it can help your company re-ignite growth. You will learn how to best implement and optimize marketing automation platforms to garner some major wins the whole organization can rally behind. Whether building the right team and stack, securing internal buy-in, or selecting the best implementation partner, this session will cover all the moving parts related to victoriously executing automation at your organization.
Nadia is a career marketer who helps businesses connect with their customers through meaningful digital experiences. Currently, she is at TeraGo – helping foster digital innovation and growth while keeping a laser sharp focus on customer experience. Over the years, she has worked at companies big and small, in various categories and segments, producing revenue marketing strategies in Canada and abroad. In 2019, Nadia was added to Marketo’s Fearless 50 list, being recognized as one of 50 top marketers around the world leading and driving digital transformation within their organization and industry.
Thu., Nov. 12, 2020
1:00 p.m. – 2:00 p.m.
$50 + HST
Martin Waxman is a digital communications strategist who leads social media workshops and conducts AI research. He’s also a LinkedIn Learning instructor, president of a consultancy, and a member of the #AIinPR panel.
If you’re expecting artificial intelligence to arrive with fanfare, you’re looking at it the wrong way. Because AI isn’t coming. It’s here. Whether it’s recommendations from Netflix, search results, deepfake videos, customer service chatbots, or synthetic media, we’re interacting with AI on a daily basis. But AI is also overhyped and doesn’t always deliver on its promises. In this presentation, Martin will explore what AI is and does and how to use the new technologies to build relationships with customers and enhance the way you do business.
Martin Waxman, MCM, APR, is a digital communications strategist, leads social media workshops, and conducts AI research. He’s a LinkedIn Learning instructor, president of a consultancy, and a member of the #AIinPR panel. He’s also a past president of CPRS Toronto and a past-chair of PRSA Counselors Academy. Martin teaches social media and digital marketing at the Schulich School of Business, McMaster University, UToronto SCS, and Seneca College and regularly speaks at conferences and events across North America. He has a Master of Communications Management from McMaster-Syracuse Universities. Connect with Martin on LinkedIn or Twitter or subscribe to his Digital Marketing Trends Newsletter.
Tue., Nov. 17, 2020
1:00 p.m. – 1:45 p.m.
$50 + HST
Shannon Gallagher is the founder of Influencer Logic, an educational consultancy for brands and influencers seeking more harmonious relationships. She graduated from the McMaster-Syracuse University Masters of Communications Management program (MCM). For over a decade, Shannon worked in public relations and marketing for North American Broadcast Media (ABC/CTV (Bell Media)/CBC).
Not sure where to start when it comes to influencers? Then, The Talk: Influencer 101 is for you! Covering the history of influencers/content creators; types of content they create; how they monetize; and the 3 questions you should consider when deciding if an influencer program is right for your business.
Shannon Gallagher is the founder of Influencer Logic, an educational consultancy for brands and influencers seeking more harmonious relationships with each other.
In 2019, Shannon graduated from the McMaster-Syracuse University Masters of Communications Management program (MCM). Her capstone research – Influencer Logic: How Influencer Relations Works – delved into what influencer relations is, where it fits within communication practice, and who is good at managing it.
For over a decade, Shannon worked in public relations and marketing for North American Broadcast Media (ABC/CTV (Bell Media)/CBC). At CTV and Canadian Broadcasting Corporation (CBC) Shannon worked with an extensive roaster of on-air talent. She was passionate about helping them develop their social media followings, helping them tell their own stories, and positioning them as brand ambassadors for their networks and programs. Looking back, she was already coaching influencers (of a more traditional sort) on how to build great relationships with their audiences.
In addition to earning her MCM, Shannon holds a BA in Media Information and Technoculture from Western University and a BA in Globalization and International Affairs from Bard College in New York City.
Shannon is also an adjunct professor at Centennial College and Guelph-Humber. She lives in Toronto, Canada, is married, and is the mom of two girls.
Thu., Nov. 19, 2020
1:00 p.m. – 1:45 p.m.
$50 + HST
Paula Hicknell and Kelly Hogan have a near combined 40 years of experience in the ergonomics field. Paula is a Registered Kinesiologist and ergonomic consultant with over 17 years’ experience providing effective, creative and individualized solutions to improve overall employee comfort and well-being at work. Kelly is a Certified Professional Ergonomist witih more than 20 years’ experience in a wide range of industries, including automotive manufacturing, food manufacturing, technology, nuclear and office environments. She believes in effective, creative and systemic solutions to improve productivity, efficiency and well-being at work.
Smart and simple changes can make a huge difference – ergonomics need not be complicated or expensive. Paula and Kelly will let workers know how they can improve their well-being as COVID-19 has moved them out of office buildings and into their home offices.
Kelly Hogan, CCPE is the Director, Injury Prevention Services at Sandalwood of Canada. Ms. Hogan received a Bachelor’s and Master’s Degree in Kinesiology, specializing in Biomechanics from the University of Waterloo. Practicing ergonomics for over 20 years, she has worked in a variety of industry sectors including automotive manufacturing, food manufacturing, technology, nuclear and office environments. From 2008-2015, Ms. Hogan worked as a Sr. Manager, Global Facilities Governance and Workplace Designs and Global Manager, EHS Programs for BlackBerry where she defined global standard ergonomic processes, procedures and standardized workspace and equipment design and pandemic planning. Returning to consulting Kelly manages a team of ergonomists in Canada and the US, providing support to automotive, chemical, appliance manufacturing and an automotive research consortium. Kelly believes in effective, creative and systemic solutions to improve productivity, efficiency and well-being at work.
Rianna is a human resources professional with 10 years of combined experience in the CPG, hospitality and marketing sectors with a passion for problem solving and relationship building. Rianna is a go-to professional who now leads Diversity & Inclusion efforts for the North American team at Henkel.
In this session, Rianna will enhance your understanding of diversity and inclusion along with its importance, while uncovering some of the challenges associated while navigating this. Attendees will walk away with practical ways to embed D&I into their organizations, drive needed cultural change and the benefits of doing so.
Tue., Nov. 24, 2020
1:00 p.m. – 2:00 p.m.
FREE for COPA Members
58% of Canadians report “overload” associated with their many roles at work, at home with family and friends and in their community. Learn strategies to improve work productivity and balance the needs of home life and family commitments. Gain practical skills & techniques to decrease stress and improve happiness.
Tammy Whelen, a Mental Health Instructor and Advocate at the Canadian Mental Health Association (Peel Dufferin), and Simone Walsh, Founder of Essence of Mind Outreach Program, will lead this session and lead you to a better state of mind.
In her role as Education Lead at Canadian Mental Health Association Peel Dufferin, Tammy Whelen is focusing her efforts on helping to spread the word about the mental health issues that affect so many Canadians from all walks of life. As a Certified ASIST, safeTALK, Compassion Fatigue, Mental Health First Aid, Myers-Briggs and Mental Health Works facilitator, Tammy is determined to demystify mental illness and fight the stigma surrounding it. She understands that awareness is the key to finding solutions – not just for those struggling to live with mental illness, but for the families trying desperately to cope, as well as our society as a whole.
With a certification in Adult Education and Facilitation and Teaching Effectiveness, Tammy also shares her personal experiences which demonstrate that we each face our own challenges – big or small.
Simone Walsh built the Essence of Mind Outreach Program to focus on providing the tools and resources to individuals and families suffering from mental illness. The program’s goal is to be at the frontier in helping to end the stigma of mental illness in our communities and beyond. The venture targets individuals and families who are suffering from a mental illness and utilizes multiple platforms to reach these individuals: wellness activities, seminars, special events, and more.
Simone also volunteers her time with the CMHA Speaker’s Bureau in hopes of encouraging someone with her story. She believes sharing and letting others see a positive example will also encourage them to continue on their journey towards healing.
Thu., Nov. 26, 2020
11:00 a.m. – 12:00 p.m.
$75 + HST
Darcy Meier is a strategic and analytic retail professional with extensive consumer package goods experience for national and private label consumer brands both as a retailer and supplier within multiple channels. She is driven to grow and deliver results that have meaningful impact to an organization.
Amazon represents one of the largest and fastest growing opportunities within retail. To make it work, companies need to have a clear understanding of how the platform operates and what key capabilities are needed. Yet, too often, eCommerce teams are never able to quite break through to senior leadership levels on what is truly needed to capture the full opportunity, limiting critical investment and support.
In this session, Darcy will deliver a presentation aimed at senior leadership teams within consumer brands that want to better understand the opportunity on Amazon and what they need to do to properly support their organization.
Darcy Meier is currently the Director of eCommerce and Customer Development at Newell Brands. Darcy is a retail professional with extensive CPG leadership experience for national and private label consumer brands both as a retailer and supplier within multiple channels. Prior to Newell, Darcy held leadership and merchandising roles at Amazon Canada, Walmart US, and Vi-Jon. She has developed and launched over 1,000 items on Amazon, implemented eCommerce strategies and established supportive corporate structure – successfully growing businesses and relationships at Amazon, Walmart, and Costco. Her expertise is in eCommerce, Sales, Marketing, Business Strategy, and Private Brands.
Sponsor a Speaker
Want to show your support? Sponsor a speaker for this event. Sponsors will receive:
- Branding in all pre- and post-event marketing for their speaker
- Option to welcome participants and introduce the speaker during the presentation
- Branding on the event page
Contact Nicole Gamble to pledge your support.
Thank you to our sponsors – your support means the world to us!
Thank you to our Conference Committee for their amazing support and contribution!
Abeer Rahman, SYNNEX Canada
Andrew Zingone, SYNNEX Canada
Beatriz de Souza, 3M Canada
Suzanne Barrette, SYNNEX Canada
Catherine Gill, Henkel
Andy Mascarenhas, ACCO Brands
Gerard VanCraenenbroeck, Newell Brands
Paul Cole, Beatties Basics
Tamara Nemeth, Newell Brands
Megan McClelland, Avery Products
Martin Daiski, Fellowes Canada
Joel Burton, Fellowes Canada