When: Wednesday, February 21, 2018 | 8:00 a.m. -11:45 a.m.
Where: Centre for Health & Safety Innovation | 5110 Creekbank Rd, Mississauga, ON L4W 0A1 Directions
Cost: Free for COPA members | Non-members: $129.99 + HST per person
Registration: 8:00 am (Networking and continental breakfast)
Presentation One: 8:30 am – 10:00 am
Break: 10:00 am – 10:15 am
Presentation Two: 10:15 am – 11:45 am
We are holding a free learning session on February 21 to explain the importance of data and data analysis for office products businesses. Now that you will be receiving in-depth market data and analysis with your COPA membership, you will need to know how to make the most of this extremely valuable insight to benefit your business. This two-part seminar will equip you with the tools to effectively use this data.
PRESENTATION ONE: Data and Why It’s Important
Victor Coscarella, Eric Green, and Kate Ragotte of Askuity will explain how today’s leading hardware, houseware and office products brands are leveraging data to grow sales and build stronger relationships with key retailers. COPA members will learn how the Canadian Hardware & Housewares Manufacturers Association (CHHMA) members are taking advantage of their POS and inventory data to improve merchandising, reduce out-of-stocks and build stronger relationships with retail buyers and planners.
Topics that will be covered by Askuity in detail:
- The trends shaping hardware, houseware and office products
Askuity will present findings from the 2018 Point of Sale Data Study, exposing the trends that are impacting big-box retailing in these categories.
- Getting ahead at national retailers such as The Home Depot
Learn from Eric Green, former president of Siamons International (Concrobium Mold Control), about how vendors can use data to better inform key business decisions and become subject matter experts for line reviews.
- Reporting that sets your company apart
Is your company potentially leaving money on the table, failing to recognize inventory problems that are resulting in lost sales? Learn about the must-have reports that your entire retail team should be reviewing on a weekly basis to get ahead of out-of-stocks and stocking issues.
- How COPA and CHHMA members are turning data into opportunity
Did you know that your fellow COPA and CHHMA members are leveraging new software and technology to get more out of their data? Askuity will be inviting COPA and CHHMA members to present how they are using data to unlock new sales opportunities.
PRESENTATION TWO: Seeing the Forest and the Trees
Facilitated by COPA and CHHMA analysts, this portion of the seminar will present fact-based information about numbers and data. Our analysts will expound on these topics:
- How to leverage Canadian data to find hidden markets, lower costs and improve pricing strategies with detailed examples.
- How to develop a relationship of trust with buyers and marketers amid skepticism.
- How to base business objectives and key decisions on verifiable facts, and benchmark on a regular basis.
- Review the reports for 2018 find out where to go from there.
Please contact Nicole Gamble at firstname.lastname@example.org or 905-624-9462 ext. 223.
ABOUT THE SPEAKERS
Eric Green, Askuity, CEO and Co-Founder
Eric Green founded Askuity after living in the retail/CPG industry for many years and seeing an opportunity to improve it with technology and data-driven insights. Eric was Co-Founder and President of a successful home improvement brand that sold products to major retailers such as The Home Depot, Lowe’s and Canadian Tire.
Victor Coscarella, Askuity, Director of Marketing & Business Development
Victor Coscarella currently serves as the Director of Marketing & Business Development at Askuity. Prior to joining Askuity, Victor served as a Retail Development Analyst at Shoppers Drug Mart, serving on the Business Analytics, Marketing and Supply Chain teams. Through this experience Victor gained valuable experience working with POS, inventory and loyalty data to help guide strategic decisions at the national retail level.
Kate Ragotte, Askuity, Head of Product
Kate Ragotte is backed by an impressive data-focused background which spans roles as a Business Insights Analyst and SAP Consultant. Kate actively works with sales executives representing leading retail brands to understand their data challenges and build comprehensive solutions to address their reporting and analytics needs.