Yes, you read that right, and yes, it’s okay to be excited. Still puzzled, though? Come find out how pizza + beer = innovation in the office products industry.
If you’ll be in Toronto on Thursday, October 15, make your way down to 207 Queens Quay West between 11:30 a.m. and 2:00 p.m. to chow down on free pizza and free samples of beer from Labatt Brewing Company Ltd., while they show off their new office product.
Imagine: a beer keg as a Keurig! The event will serve as a pilot launch for Labatt’s Office Bars program, which features the Stella Nova Unit, an independent portable draught unit.
The Office Bars program will be piloted at 20 to 25 Office Bars within four major urban markets: Toronto, Montreal, Vancouver and London.
The Nova Unit uses an exclusive SKU, 12 litre keg, with bottle-in-bottle technology, so it does not require gas. Essentially, it is a Keurig machine, but for beer.
Since the exclusive unit will only be available at certain distribution outlets (for now), Labatt is looking to partner with office supply companies to leverage the current network in selling in the Nova Units.
Labatt will also be partnering with an online beer delivery service for direct to consumer delivery, and will be activating education and brand experience programs within select Office Bars (i.e., “Stella Chalice Education Day”).
You will not want to miss this event! Sorry, parking isn’t included…but when there’s free pizza and beer in the mix, how can you go wrong?
Don’t miss out on this educational (and sociable) opportunity! For further details or to register please e-mail firstname.lastname@example.org.