Canadian-French
Keeping Up with Consumers
Searching for Demand in the Marketplace
When: Wednesday, July 26, 2017 | 8:00 a.m. – 10:00 a.m.
Where: CHSI | 5110 Creekbank Rd, Mississauga, ON L4W 0A1
Cost: FREE for COPA & CHHMA members | Non-members: $49.99 + HST
Space is limited! Reserve your seat now
Businesses don’t need to worry about keeping up with their competitors; they need to worry about keeping up with consumers. The primary driver for consumers is product; namely, whether you supply it or not.
The Internet and e-commerce have opened the global marketplace to every consumer and would-be retailer. This has made consumer loyalty fleeting and buying power weak—just about any product imaginable can be imported into Canada by anyone. How do you reach consumers and keep them coming back?
A company’s ability to collect the right data, analyze and act provides opportunities. With limited budgets and tight timelines, where do you start? Free or almost free is a pretty good place! Statistics Canada and Industry Canada provide a wealth of information on market economics, retail sales and imports.
COPA’s market data experts will quickly walk you through the reports and databases, their structure and how to extract money-making information—valuable information for marketing, merchandising, operations, and finance.
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