Grand & Toy has launched a new program that aligns its definitions of environmentally-friendly products with those of its parent company Office Depot Inc. Grand & Toy said the Greener Office Initiative provides its customers with a simple way to green their purchasing practices.
“With the Greener Office Initiative, we are making shopping for green products effortless for our customers,” said Serguei Tchertok, sustainability manager. “Introducing credible definitions for what constitutes a green product, as well as providing our customers with sophisticated reporting, allows them to evaluate their green spend and improve their purchasing habits over time.”
The company said Office Depot developed definitions of their green products in conjunction with stakeholders and that there are specific criteria for each product category that are continuously being refined to reflect changing technology and understanding of environmental concern, which Grand & Toy has now adopted. As part of the Greener Office Initiative, “shades of green” have been assigned to qualifying products in the Grand & Toy catalogue: Products have been deemed green, light green, or dark green, depending on their environmental benefits relative to other products in their category.
The Grand & Toy website also now includes an online catalogue exclusively for green products. Customers can access the catalogue by using the newly created Go Green button. Every product in the catalogue carries icons identifying shades of green, as well as recognized symbols for green attributes, such as “recycled” or “energy efficient.” The Greener Office page was created to help customers understand the new program and to facilitate green purchasing practices.
Customers can also track their green progress by requesting a “shades of green” and “green attributes” report from their customer care contact.