Domtar has made changes to The Paper Trail®, its interactive tool that helps customers trace the impacts of their paper purchases. The renovated site includes social and economic information in addition to environmental data, broadening the meaning of sustainability.
The Paper Trail now showcases the people and places behind the products, featuring stories and photos from all 13 of Domtar’s North American mills. The tool assesses Domtar’s community investments by tracking charitable donations and volunteer efforts, such as recycling programs or educational initiatives. It also demonstrates the paper industry’s impact on the economy, helping both businesses and consumers understand the holistic impact of their purchases.
The tool provides gate-to-gate impact estimates for Domtar products across five environmental categories: fiber, greenhouse gas (GHG) emissions, water, renewable energy and waste. It provides relevant context by illustrating how Domtar compares to the rest of the industry in these categories and, importantly, highlights areas for improvement in addition to showcasing what Domtar is doing well.
“The Paper Trail illustrates many of the complex issues we carefully consider when evaluating opportunities to improve our performance,” said Brian Kozlowski, senior manager, sustainability performance optimization. “We’ve used the tool to display mill sustainability data in an interesting and interactive way—and we’re inviting the public to come along on the journey.”
In addition to providing social and economic data, The Paper Trail also:
- Includes an expanded list of responsibly produced paper grades, representing the entire EarthChoice® Product Line
- Displays histories, pictures and stories from all 13 of Domtar’s North American pulp and paper mills
- Offers users personalized impact report options with broader sustainability information, including topics of interest such as bleaching processes used and tree species utilized
- Is optimized for use on all smartphone, tablet and desktop devices
- Uses Google Maps to create a geographic trail to the closest mill that produces a select paper grade