COPA members are invited to attend CHHMA’s Spring Conference on Tuesday, April 3, 2018 at the Mississauga Convention Centre.
This year’s conference will cover key areas of concern for Canadian businesses: the local and global economy, the impact of technology on consumers and retail, the geopolitical outlook, emerging technologies, and marketing to millennials.
Three experts will provide detailed insights geared toward business leaders and key personnel in marketing, sales, finance, human resources, research and development, supply chain and merchandising. You will not just learn about current and emerging business trends, but also gain an understanding of how to get ahead of them to move your business forward.
SPEAKERS AND TOPICS
WHEN: Tuesday, April 3, 2018 | 9:00 a.m. -1:00 p.m.
WHERE: Mississauga Convention Centre | 75 Derry Rd W, Mississauga, ON L5W 1G3 | Directions
FEE: $275.00 + HST per person (members only)
Review of the Global, U.S. and Canadian Economies
Presented by Brian DePratto, Senior Economist, TD Bank Group
Brian will provide a Review of the Global, U.S. and Canadian Economies over the past year, as well as highlight the key factors, forecasts and risks going forward.
A graduate of the University of British Columbia, Brian began his career with the Bank of Canada before joining TD Bank in 2014. In addition to producing the Canadian economic forecast, Brian also focuses on the day to day issues facing Canadians. He also contributes to a number of TD publications, and his commentary is frequently featured in financial media. Brian also has a keen interest in the intersection of environmental issues and economics, and was honoured as one of Canada’s 2016 Clean50 Emerging Leaders for his work in this space.
What’s Next? How Our Future Will Be Affected by the Megatrends Ahead – and What You Can Do About It
Richard Worzel, Futurist, Chartered Financial Analyst
Housewares and hardware manufacturers, like every business related to the retail industry, has been buffeted by massive changes over the past decade, including the lingering effects of the Great Recession, and the e-tailing revolution. Are we due for calmer times ahead?
Futurist Richard Worzel is a Chartered Financial Analyst as well as a business visionary who nevertheless works in the real world. In this presentation he looks at both what forces will drive change, and how CHHMA members should prepare for what’s to come, including:
- How consumers’ use of technology is likely to change, and therefore how they will want to be served by retailers;
- Which technologies are likely to expand or emerge over the next 5-10 years – and how manufacturers can anticipate the changes they will produce;
- The Wild Cards likely to create uncertainty in our economic outlook, and what you can do to offset or even capitalize on that uncertainty; and
- How stable the world is likely to be, both in terms of the global economy, and in geopolitical terms, with an unpredictable president in the White House.
Richard will end with an overview of the futurist’s toolkit, with emphasis on tools that you can use to improve your ability to think strategically, and innovate to overcome uncertainty.
Conversation with a Futurist: How to Make Future Uncertainty Work for You
Presented by Richard Worzel, Futurist, Chartered Financial Analyst
Following lunch, Mr. Worzel will host an interactive conversation about how to make use of the futurist tools he described in his morning session. “No one can completely predict the future,” Richard says. “But that doesn’t mean you’re helpless to prepare for it.”
Intended as a more informal discussion focusing on the specific questions or needs of the participants, this hands-on discussion will help you become more sensitive to the future, and to be better prepared for the uncertainties to come.
Marketing to Millennials
Presented by Andrew Au, Co-Founder and President of Intercept Group
Andrew Au is the co-founder and president of Intercept Group, a marketing agency that helps global brands win the head, hearts and hands of Gen-Y and Z’ers across North America.
The marketing landscape has evolved. Marketers are making a big shift from mass to millennial. Every brand is competing to win this single largest living generation. 17-37 years of age today, millennials are in the thick of life’s biggest moments. Careers. Side hustles. Families. Home ownership. They are claiming their new position as head of household, and every brand is vying for their attention. So, how do you break through? Andrew shares the winning formula for millennial engagement based on proprietary research and experience working with some of the largest brands including Microsoft, Intuit, 3M, Scotiabank, 7-Eleven and more. This rich keynote sheds light on the latest lifestyle habits, psychographic insights, social media trends, shopping habits, top brands and breakthrough marketing strategies.
- Optimizing your message for millennials
- Core values and psychographic insights
- Social media trends and engagement strategies
Please contact Nicole Gamble at firstname.lastname@example.org or 905-624-9462 ext. 223.