In business literature, commoditization is defined as: “the process by which goods that have economic value and are distinguishable in terms of attributes (uniqueness or brand) end up becoming simple commodities in the eyes of the market or consumers.”
This seminar is designed to acquaint participants with the key factors that can mean the difference between prospering and failing in their efforts to avoid product and, by inference, brand commoditization.
- Understanding the process of commoditization
- Identifying the key risk factors that all vendors face
- Insight into conducting an in-depth strategic analysis of your business model and go-to-market strategy to identify potential trouble ahead for your business.
- Develop an understanding of relevant innovation strategies that are proven effective in combating commoditization
- Immediate steps that can be taken to delay and even begin to recover from product/brand commoditization
Who Should Attend:
This program will benefit anyone in the B2B or B2C sectors who seek to differentiate their organization from the competition through innovation, including:
- Sales and Marketing Executives
- Marketing Directors/Managers
- Sales Directors/Managers
- Product Managers
- Design Engineers
When: Friday, September 7, 2018
Registration: 8:30 a.m. – 9:00 a.m. (includes continental breakfast)
Presentation: 9:00 a.m. – 11:00 a.m. (includes Q&A)
Where: Presentation Centre South Room, Corporate Event Centre at CHSI, 5110 Creekbank Rd, Mississauga, ON L4W 0A1 | Directions
Cost: $49.95 + HST per person | $129.99 + HST for Non-Members
ABOUT THE SPEAKER
Gerry Lubanszky is an instructor at the Schulich Executive Education Centre, Schulich School of Business at York University in Toronto, where he teaches New Product Development and Innovation Strategies. With thirty years of experience in the consumer packaged and durable goods industries in various managerial and executive roles, he is recognized as a leader in new product and new business development in Canada. Gerry is also Vice President of Sales for Garant GP, a leader in new product innovation in the Canadian hardware industry, and is a member of the Board of Directors for the Canadian Hardware and Housewares Manufacturers Association.