Category: Marketing

08

Dec2017
It was another successful evening as professionals from the office products industry gathered at the Annual COPA Stars Gala on November 16 at the Vue (Toronto, ON) to honour this year’s awards recipients—including our special guest, the Individual Award of Excellence recipient Edward “Ted” Hoxie of Beatties Basics—and raise funds ... Read More

10

Nov2017
Fellowes has announced their intention to form a new strategic commercial partnership with rep firm Vanguard Sales Group effective November 1, 2017. Vanguard will cover the entire western region including the mountain states representing all Fellowes product categories in the IDC and Superstore channel. Prior to this newly formed alliance, ... Read More

10

Nov2017
3M recently reported third-quarter earnings of $2.33 per share, an increase of 8.4 per cent versus the third quarter of 2016. Sales were $8.2 billion, up six per cent year-on-year in dollar terms. Organic local-currency sales increased 6.6 per cent, while divestitures reduced sales by 1.2 per cent. Foreign currency ... Read More

12

Sep2017
A new brand campaign from Staples Canada made its debut as part of the company’s annual back-to-school marketing efforts. Launched in the United States earlier this year, the company said the slogan It’s Pro Time celebrates a commitment to excellence and everyday professionals, students, teachers and parents. The new advertising campaign ... Read More

08

Aug2017
COPA has another must-attend event approaching on September 20, 2017. RetailNet Group (RNG) will be addressing three critical topics to help businesses understand the key drivers of change and the strategic initiatives brands and resellers will need in order to succeed. 1. Ecommerce and Digital Ecosystem Management It is imperative to understand ... Read More

04

Aug2017
Recognizing team and business successes is a great way to build team spirit, keep employees motivated and improve performance. The COPA Awards Program is the only industry-wide awards program dedicated to recognizing the achievements of the Canadian office products sector. Right now, the Awards Program is accepting nominations in nine (9) categories ... Read More

04

Aug2017
To showcase the latest in back-to-school trends, Staples opened a pop up Back-to-School Pro Lounge at the end of July in the heart of Toronto for visitors of all ages. The lounge was filled with free interactive activities, unique displays, creative workshops and contests, presented by Staples and its various ... Read More

04

Aug2017
Spicers recently announced it was awarded the Advantia Contract as of February 1, 2018. “Spicers is delighted to have been awarded the Advantia contract. This win follows more than 12 months of dialogue between our executive teams, during which time Spicers invested heavily in our operational capacity building an enviable, highly ... Read More

07

Jun2017
Staples Inc. recently launched a new brand campaign, only the fourth in the company’s 31-year history. The new approach, featuring the tagline “Staples - It’s Pro Time,” centers around the concept that every day people go to work and strive to be true professionals at what they do, no matter where ... Read More

07

Jun2017
Naumi Haque, strategy and insights manager at Google Canada, delivered an insightful presentation to COPA members early last month at the Centre for Health & Safety Innovation in Mississauga. The seminar presented some great consumer and shopping behaviour research data from Ipsos, as well as from Google’s own ... Read More